Not many Jobs these days: The Steve Jobs Mystique

January 29, 2010

Washington Post “On Success” Column answer to:

Not every product the Apple CEO has introduced has been a hit. So what accounts for the aura of incredible success that surrounds Steve Jobs? Why don’t others who are possibly just as successful become cult figures like he has? Also see The New York Times article on Apple’s new tablet.

The first people to enter any market make most of the money. Jobs not only got there first, but he pretty much invented the market! He saw the potential of a mouse-driven graphical interface when most people were still excited about their Rolodex. (If you are under 30 years old, you might think that’s just a cheap watch.) Steve was also (kind of) kicked out of the company he started for being…well…really weird, and then started another company that his old company bought, making him the CEO again! So, he invented the “high-tech, crazy, in-your-face” entrepreneurial persona. That makes him very “edgy” – and if there is one thing most giant-company CEOs are not, it’s anything that’s even remotely similar to edgy! They are usually pretty stiff and very good at saying things that won’t upset the public, even after they get fired and manage to pilfer a lot of cash on the way out.

Cult status is acquired by being unusual or different and very well known. (I see this personally in my industry with professional speakers) Most highly successful entrepreneurs play to the masses (as in masses of money) and of course do very well. However, you’re not likely to see them on the BIO channel unless they also become a serial killer!


The REAL Truth about Change Management

January 26, 2010

Let’s get real! The main reason people don’t want to change is because no one wants to be a senior beginner.  If people believe their value or expertise will be undermined as they’re forced to adapt to the new way, resistance to change is the natural reaction.

Transition does not feel the same for everyone.
Some adapt well (but not as many as you’d think), some struggle but manage to adapt, and some lose the will to live! Several studies show that when an organization’s most talented people decide to leave, it’s during times of change. The people who are committed, naturally good at what they do, and driven compulsively to succeed have the most difficulty with change. It’s a lot easier to be totally flexible when you pretty much sucked anyway. My (melodramatic) point is that adaptability is a wonderful trait to have in an employee; it’s just not a trait you are likely to find in your superachievers.

If you hope to not alienate your superachievers (and your regular achievers) during times of change, you’ll need to make sure they feel valuable during and beyond the transition. That means the people in your organization have to be influential and not just knowledgeable about how change works. It means you’d better have their trust or be real good at rebuilding it quickly when a message like “We need to double our production with existing resources” hits the street. It means the change has to make sense to the people who can make or break your success, not just to your liquidly flexible, mediocre masses. And if you do not like what I’ve written and you are having a hard time adapting these concepts, congratulations – you’re a talented superachiever!

So what’s actually working?
Spend some time proving to your people how valuable they are during transition by making the change as easy as possible. Also, make sure the people with giant mouths in your organization who have the ear of masses know how the change will benefit them personally. You want to make sure those big mouths are flapping for you, not against you. And finally, quit using the phrase “We need to do more with less” as if it’s somehow motivational. It’s tough even for your diehard leaders to get behind that verbiage when in reality the goal of most humans is to actually do less with more! Instead, tell people the truth behind the change: “We are trying to be more profitable so we don’t have to cut your pay, which might cause you to scare off the customers!”     

Alternative truth for the politically correct 
“We are trying to be more profitable so we can afford to keep doing what’s best for the customer and our employees.”

Change Management Speaker
Change Mangement In-House Training Programs

business success

What’s Goin’ Down With Garrison       

Lately, my time’s been spread almost equally between delivering keynote speeches, contributing weekly to the Washington Post’s online column “On Success,” and meeting demand for my new book The Real Truth About Success. Already in its second printing, the book is now available in six languages and electronically in a Kindle version. Audio’s next! Plans are being made for distribution of the book in 20 countries! After many book signings and radio interviews, I’m glad to find out that success and truth are so universally in demand.

Thanks, everyone, for making The Real Truth About Success a success 

I’m grateful …
To my publisher, McGraw-Hill, for their hard work and guidance and making sure the book is available at all bookstores and online outlets. We are thrilled about it being a top seller – having a second printing so soon is great news!    

To the global groups who are making things happen for us. Having the book released in multiple languages is great (it looks like about 14 so far) but I’m not sure how accurately my material will translate. How exactly does one say “psychotic BS” or “jellyfish managerial style” in Korean? My agent says not to worry. She’s great, by the way; special thanks to you, Wendy. Question: When the audio version is released, will people in other countries think it’s me speaking their language? 

To Linda for making this book happen even with my crazy schedule. You are like family and a key factor in the success of the book and Wynn Solutions Team.

To Barnes & Noble and Borders bookstore personnel for coming to my speaking events and making the book available to attendees. (Special thanks to the woman in Nashville in August who worked by herself and did not panic when panic was an understandable option!)  

For the great reviews we have received from readers, media, Facebook users, Twitterers, corporations, and associations. I really appreciate all of the good feedback! And thanks also to those who have posted positive reviews at Amazon.com to help sell books online.

To the radio show hosts who’ve actually read the book before the interview. I have radio experience and know that skimming 10 minutes before the broadcast is the norm.

And finally to the all the interviewees involved in the research (even those who hung up on me!) for the valuable information you provided. This book could not happen without your willingness – to tell the real truth about success.


Get-over your overnight success theories

January 25, 2010

Response to The Washington Post “On Success” question about Scott Brown’s stealth success?
Q: How often do achievements like that of the newly elected Republican senator from Massachusetts seem to materialize out of thin air? Do you believe in the concept of overnight success?

Most overnight success is about working really hard for a while – or, in some cases, most of your life! – and then having one action or set of circumstances throw you over the top. We don’t track people in their careers when they’re doing nothing special. Why would we? Still, most people like the idea of overnight success because we can just wait for someone we’ve never heard of to emerge to a position of success and then we can say, “This guy came out of nowhere and now he’s big time; maybe I can do that even though I have no experience and I’m the living embodiment of mediocrity!”

My point (and I’m pretty sure I just made it, but because I’m a professional speaker I’ll do it again) is that, to a great extent, overnight success is a myth. It’s more than extraordinarily rare for someone to be working at Burger King one day and running for governor the next. Even VP candidate Sarah Palin was an actual governor, not just a housewife we found in the wilderness! Now, maybe the entertainment world can fool us because some singer we’ve never heard of competes in a contest and suddenly has fame and success. But none of those people started singing yesterday. … OK, clearly some did, but Simon Cowell or some other mean British guy usually crushes their dreams before their lack of talent can infect the public.

As far as Brown goes, he may be someone to watch; he has some presidential qualities about him (which means he is not goofy or overtly fake and looks like the winner of a central casting call for politician-looking guys). If he works hard for a few years and plays his cards right, he might eventually become an overnight success in the White House.

Read more from “On Success” pannelist at the Washington Post


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