Business Book from Houston-based Keynote Speaker Garrison Wynn Makes Amazon Best-Seller List

May 3, 2011

The Real Truth About Success, a McGraw-Hill title by business relationship expert and keynote speaker Garrison Wynn, recently reached No. 15 on Amazon’s list of Kindle best sellers. In hardcover, The Real Truth About Success steadily ranks among Amazon’s best sellers in the workplace behavior category.

The Real Truth About Success: What the Top 1% Do Differently, Why They Won’t Tell You, and How You Can Do It Anyway! debunks common myths about success, replacing them with new insight into what makes some of the world’s top businesspeople so successful. As a motivational speaker and corporate trainer, author Garrison Wynn has gained unique access to industry leaders and top producers. After 10 years of surveying 5,000 top performers from 23 industries, Wynn compiled research and anecdotes to reveal the truth about success, including some surprising challenges to conventional thinking:

  • The best product or service doesn’t always win. People choose what makes them comfortable, whether it’s the best or not.
  • Genius is not the foundation of success. The smartest person in the room has little influence if no one understands him.
  • Many standout businesspeople cite hard work as the reason for their tremendous success, but lots of people work just as hard for little payoff. Hard work isn’t the whole story.
  • Top performers do not often divulge the real basis of their success because the truth might not sound sexy enough.

Published by McGraw-Hill in late 2009, The Real Truth About Success’s current climb shows the book has growing appeal in a challenging economy. “Readers seem intrigued to learn that the most successful people earned their place not by being the smartest, the hardest working, or the best at what they do but by knowing what advantages they have and using them fully,” Wynn says. “This book reveals that there’s not some elusive, rare quality that brings success; it’s something that any person can replicate if he or she is willing to find an advantage and use it to create an unfair fight – not a dirty fight, but a fight where the odds are stacked in one’s favor.”

Readers often approach Wynn at his speaking engagements or training sessions to comment on the unconventional ideas advanced in the book. “They usually mention how true (and occasionally disturbing) they found the conclusions from my research to be: Being smart or having great ideas is just not enough to succeed,” says Wynn. “But most often, people remark that the ideas in the book made them look at themselves in new ways and showed them how life not being fair can actually become an advantage.”

Although both book formats sell well, The Real Truth About Success in Kindle format has established a solid hold in the Top 20. Social media expert Brian Carter attributes this success on Kindle to the fact that the book’s content and humor reflect the way that tech-savvy, socially networked professionals like to receive information. “Garrison Wynn’s Real Truth is laugh-out-loud funny all the way through. It serves up valuable information laced with irreverent humor, keeping the pace fast and the points memorable. Content like this on Kindle appeals to the growing social media set because it feeds them an insider’s look at success in the portable, on-the-go format they prefer. It fits the lifestyle and feeds the desire to do more and achieve more with what they’ve got,” Carter says.

From the research compiled for The Real Truth About Success, Wynn has developed keynote speeches and professional training designed to help individuals and organizations identify their strengths and put their advantages to full use. Keynotes and training are delivered through Wynn Solutions, a Houston-based firm founded by Wynn in 1996 to help individuals and organizations boost their influence and improve their leadership, management and communication skills.

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AboutGarrison Wynn

As a motivational speaker, advisor, author and entertainer, Garrison Wynn has worked with some of the world’s most effective corporate leaders, educators and business developers, from multibillion-dollar manufacturers and national associations to top New York Stock Exchange wire houses. He has a background in manufacturing, entertainment, telecommunications and financial services. By age 27 he became the youngest department head in a Fortune 500 company’s history. He researched and designed processes for 38 company locations nationwide and developed and marketed products still being sold in 30 countries. An experienced actor in films and a former professional stand-up comedian, Garrison has hosted national television and radio programs. He is the author of the book The REAL Truth About Success, contributes weekly columns to The Washington Post and has coauthored with Stephen Covey. His books, articles and award-winning success tools have received accolades, but his greatest strength is a magnetic live performance that keeps him in high demand, with more than 600 inquiries and 100 speaking dates per year.

About Wynn Solutions
Wynn Solutions helps individuals and organizations make the jump from being really good at what they do to being consistently chosen to do it. Through customized services, including keynote speakers, corporate training programs and employee assessments, Wynn Solutions provides its clients with the tools they need to create and sustain successful business relationships. FounderGarrison Wynn and his staff of experienced presenters offer keynote presentations, training, coaching and consulting in sales, marketing, leadership, management, communications and presentation skills. Wynn’s experience as a professional stand-up comedian and Fortune 500 dynamo ensures that every Wynn Solutions program and training session is impactful, entertaining, grounded in research and backed by action that generates results.

Media Inquires:
Liana Eakins
Wynn Solutions
Houston, Texas
p: (888) 833-2902
e: liana@wynnsolutions.com


Why Would Anybody Want to Be in a Fair Fight? Creating your own advantage

April 11, 2011

Create your own advantage!

If you have trouble discovering an innate advantage—or if what you find doesn’t seem advantageous enough—you create an advantage. The top 1 percent we surveyed and studied did not always have size, beauty, or remarkable demeanors (some were downright obnoxious and a bit hard on the eye), but they all had advantages they used to help them be successful. These advantages were often not innate but things a lot of people might have. The top performers just identified the potential advantages and, if they did not have what they needed to create them, went out and got it.

Creating an advantage is not easy, especially if you have no talent, but it is always possible. Just think about people you’ve worked with over the years: unimpressive, untalented, and eventually in charge.  As you read this, look around you. What does success look like? What do those successful people have that you don’t (other than success, obviously)? Chances are they have more than innate advantages. Try to discover some learnable behaviors or positioning strategies that you could duplicate. Is there an education level that can’t be maneuvered around? Is there training or certification needed?

As you look around, remember that it’s important to know the business culture you’re operating in. You must see business for what it really is: a place where fairness falters, where even the seemingly undeserving win. The terms “fair fight” and “level playing field” have little business in the business world. The bottom line in the real business world is that fairness rarely raises its ugly head. A fair fight means you are unprepared. Heck, I could lose a fair fight. I personally like my fights lopsided in my favor and my opponents minimally skilled and easily defeated.

Let’s be really honest: You want a fair fight only if you believe that equality is more important than personal success or if you are bored with how easily you’ve been winning your fights. When I first started to hear the advantages of the most successful, it did not seem right that they were successful regardless of talent, skill, or education. But I realized that the people who are willing to overcome everything in their path (like a giant lack of talent) because of their desire for their goal were as deserving as anyone else.

Viewing business this way requires a willingness to step away from traditional norms of fairness—to understand that “unfair” fighting does not mean unscrupulous or dishonorable. It means thinking critically about some business practice, personality trait, or personal strategy and then methodically employing it to your advantage so you stand out from others and win. Creating a phony Facebook account for a person who is competing with you for a promotion that clearly states his dedication to Hitler is definitely unscrupulous. However, making sure you discuss your love of the History Channel in the interview with your Nazi-crazed future boss is not. You knew what he valued and got excited about his favorite subject. And you used your thought-to-be-useless knowledge of World War II to get the promotion.

Read more from motivational guest speaker Garrison Wynn’s best selling book: “The Real Truth about Success: What the top 1% do differently”


Tsunamis, Unrest in the Middle East and Economic Recovery: The Value of Worry

April 8, 2011

With a current world picture that includes tsunamis, unrest in the Middle East and a struggling economic recovery, it might be tempting to say that the Mayans were right and we’re approaching the end in 2012. Maybe the Mayans were just good at math, which we all know can be helpful but won’t necessarily get you a date. (We tend to remember Olympic champions but rarely sing the praises of a mathlete.) Just because an ancient civilization did not outlive its own calendar doesn’t mean it’s the end of the world for us.

Stress and WorryWe like to think that these unstable conditions around the world are new and shocking events never before seen. But the truth is that the Japanese invented the word tsunami, which means clearly this is not their first rodeo. (I’ve actually seen a Japanese rodeo, and it definitely appeared to be their first.)
Likewise, rebelling against governments is absolutely nothing new; it’s the foundation of the United States. Those of us who think our economy is really bad have never ridden the chicken bus in Mexico. (You know, that bus you’re on when you realize all the native riders are holding farm animals … and somehow you get the idea their economy is a little different from yours.)

The reason a series of unfavorable current events can intrigue us so much is simply this: We like bad news. As a culture, Americans tend to fan the flames of panic. From the post-earthquake and -tsunami videos, you might conclude that the Japanese don’t seem to be panicking. Don’t be fooled; they’re panicking – their panic just looks different from ours. Their panic does not give the appearance that Godzilla has come to town. That image of panic is one that the Japanese created for us, an American film audience that enjoys that stuff. We feed off it.

But sometimes we also let it bog us down. No matter how bad things get, circumstances do not create the quality of our life. We do. How we think and feel about what goes on and the belief systems that we hold create what we think of the future.

Worry is not the symptom of a problematic life. It is, in fact, the problem. Worry that does not create an action pretty quickly is useless. As you may have heard before, action creates opportunity. Fear creates action that we probably should have thought through a little better first.

We are concerned about a younger generation that doesn’t seem to have a sense of urgency; they don’t seem to be worried about the things we think should cause them worry. But maybe these young people are proof of the latest evolution of the human condition. Maybe we’re evolving to the point we’ve finally realized that chronic dread is just not helpful enough. It’s like a 50-year-old person dealing with a technology problem. He’ll see it as an all-day problem, whereas the 25-year-old is just looking for one of many solutions that he actually knows exist. It’s easy to say that this new generation may lack the efficiency of the previous generation; after all, we worked hard to make sure they didn’t have to work as hard as we did. But the truth is, as usual, we all have a lot to learn from each other.

Concern (which is nothing more than worry conveyed with a more effective expression on your face) is important because it drives us to make plans and prepare ourselves for the future. For example, seeing a glass as half empty can help a lot of us to consistently keep our glass full. But critical thinking is not the same as a fatalistic outlook.

My ultimate point is to stop worrying so much about things we can’t do anything about and to take specific action on the things we can actually influence. To that end, here are six things we can do to be more effective about how we think.

  1. Quit talking so much about how bad everything is, because ultimately you’re using your charismatic influence to lower the performance of the people around you.
  2. Watch television news a little less and the History Channel a little more. (Don’t take this to mean that you should stay up until 4 a.m. watching Hitler documentaries.)
  3. Focus on making the people around you feel valuable, because people who feel valued make fewer mistakes, are more loyal to you and have a better outlook on life. It’s why corporations and associations spend money on motivational speakers.
  4. Adopt modern business practices. Communication has changed, and social media is having a dramatic effect on everything from brand awareness to customer service to generating big revenue. Social media is simply word of mouth on steroids; it’s the natural progression of technology-aided communication. First came tribal drums, then smoke signals, then the telegraph (although I think there may have been a few things in between smoke signals and the telegraph), then the telephone, then the computer/Internet, and now social media.
  5. Remember that, when dealing with younger people, you need to let them know that “now” means now. With their
    With their lack of a sense of urgency, they sometimes don’t understand that “now” means “Stop what you’re doing and focus on this other thing pronto!”
  6. Use all the effort that you put into worrying about the future into creating your own future.

The value of worry is that, in small, well-applied doses, it motivates us. The problem is we are not a culture known for our love of moderation!
Whatever hitches and hiccups we might experience right now, we are probably not the first ones to face them, nor are we the first ones to solve them. Frankly, it doesn’t take genius to succeed. Throughout history, we humans have achieved through persistence and resilience. In fact, our research shows that when a high percentage of top performers were asked about how their brilliance created success, they simply said that (1) they were not as smart as they were relentless, and (2) a more intelligent person would have quit long before they did.

Motivational Speaker – Author – Consultant –  Garrison Wynn


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