Customer Service Facts

July 8, 2010
Did you know that most customers that don’t get good service, don’t complain and they don’t come back.
  • Only 4% of the customers that leave you will complain
  • 96% will go away without telling you they had a problem
Why customers quit doing business with you
  • 13% get a better price or can invest less time somewhere else
  • 14% dissatisfied with the level of service or quality of your product
  • 72% leave because they feel they receive poor service!
  • 1% Who knows
What do customers really want?
  • Reliability: You do what you say you will do
  • Credibility: Have others had a good experience?
  • Attractiveness: People draw conclusions based on what they see
  • Responsiveness: Reactions match expectations
  • Empathy: You share their emotions

Customer service speaker: Keynotes and breakout sessions for your customer services reps.


Customer Service: What People Remember

April 28, 2008

You can provide the information customers need and have a great reputation for service and quality, but how a customer feels about the conduct or attitude of the person they deal with when they need service is what they remember and repeat to others.

Studies show 1 person will tell 11 people about rude behavior and that 11 will tell 55, so 67 people hear about the behavior. If that happened 25 times in 5 years, that’s 1,675 people; that’s a small town that doesn’t like you.

Here are some great ways to improve how a customer feels about their experience with a customer service representative:

  • People are much more likely to agree with those who agree with them first! Customers want you to agree with them. The person asking questions is in control of the conversation. Get them talking about the issues, you can let them know you agree and have a recommendation
  • Leaders set the tone for customer service. If you have employees, they need to see you doing the things for customers that you are asking them to do. Leadership by example: You set the culture for your organization.
  • Great customer service reps don’t hold their customers too accountable. A customer may be 100% at fault and now need you to help them out of their problem. You have to make a decision to be responsible and accountable as much as you can be. You keep customers by being accountable. The number one complaint customers have is that the service providers hold them accountable for their problem and they feel like they are paying for it never to be their fault.

I ran across a great example on the “Love Them Up and Keep Them Forever” blog

Who’s to Blame and Does It Even Matter? « Love Them Up and Keep Them Forever™:

What I saw was a customer service person who felt that he was being blamed for the situation and didn’t have the skills to manage his emotions. He didn’t “get” that when a customer is upset, it’s never personal. It’s always about the customer’s relationship with the company, not with you as an individual. As a representative of the print shop, we all would have been much better off had he simply calmed me down with a quick “I’m sorry, ma’am, I’m working on this as quickly as I can. Do you need me to hold on to the order for you and you can come back later tonight?”

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Customer service is dying and I’m not feeling so good myself
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Lots of Kinks with FedEx Kinko’s

December 20, 2007

RobotI must say that I would normally never single out an organization for customer service issues, but I can’t contain myself any longer. We have all had problems with getting our stuff printed correctly from time to time, but I think I’ve just had it! I got use to the fact that they can’t find your order when you go in to pick it up and that they don’t particularly want to help you when you stand at the counter. But we recently had a location in Arizona, butcher our workbooks and then blame it on us, after we went through their online system. And this was after we talked to an employee that said she personally supervised the order and agreed on what was supposed to happen. We checked, and double checked and received verification of the specifics of the order. How complex was our request? 70 units at 5 page’s each, the first in color and the rest in black & white, stapled in the left-hand corner.

What did we get? Everything in black & white and unstapled, literally a box of paper.  Now, I understand that people make mistakes (and apparently smoke pot) but the story gets weirder. When we complained, the young lady (who clearly did not care if I lived or died from the minute she picked up the phone) said, “we can only do what the system tells us.” And then she hung up on me. So, the term that comes to mind is evil young cranky robot (not to let any old cranky robots off the hook). But the story then reaches the ultimate level of psychotic service. I called the customer service 800 number and told them my story, they said someone would call me back in 48 hours (now that’s service) and ask a few more questions. About 55 hours later, I picked up a voicemail from a man that said he was the manager of the location (The young woman said she was the only manager over then store.) and said he apologized for the problem and wanted me to call him and he would make it right. I called (ten minutes after the call came in) and asked for the manager by name. The person who answered (who was clearly the man who called) said that there was no male manager. I confronted him and said “Look, it was you. You just left me a message and I’m calling you back.” He was very nervous (like someone had a gun to his head) and denied that he was the manager and that he had called me. OK, we know service is not having a good decade, but this is really nutty. I can only imagine what is going on at that Kinko’s location. I have heard of bad customer service but I think we should send in the police. If you see a news break that says “Kinko’s manager held hostage by bitchy robot employees” remember you saw this blog first.

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