Have you noticed that some things are supposed to be true, they’re just not very believable? Remember the old television show Bonanza? It was the story of a 50-year-old dad and his three 48-year-old sons. Some things are just a lot more believable than others, true or not. If someone believes something strongly they look for reasons to prove it is true. It is the foundation of prejudice. Make sure before you start to explain your great idea, that you understand the beliefs and values of the person you are talking to. Knowing what someone believes is the key to being consistently influential. Finding out what people value and why they value something allows you to wrap your great idea in their beliefs, thus making it a valuable gift they want instead of a useless fruitcake of knowledge.
Don’t Be a Useless Fruitcake of Knowledge
May 4, 2008
2 Comments | 
Communication, sales, Success Qualities | Tagged: bonanza, creating value, effective communication, how to influence people, influence, influencing people, keys to success, prejudice | 
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Posted by Ginger Dailey Wynn
Am I Really Resistant to Change?
November 6, 2007
Change is not the big problem of course its resistance to change. If things stay the same I will not lose my expertise and my value. Ok sure, I will be “dinosaur man” but I will be an expert dinosaur man. I will be like the guy who works at the museum; my information is old but I am positioned to where old information seems to have relevant value. Sounds Ok I guess, but the truth is I am just resisting the inevitable (no offense to museum employees around the world). My fear of not being valuable has created a reason for me to stay in the dark. It’s like making buggy whips for horse carriages, there is a market for the Amish I guess but even they will upgrade eventually. When we are driving “mind-controlled hover cars”, they will have model T’s (my apologies to the Amish if this is offensive,; of course if you are Amish an on line then you probably have a 72 Buick you keep hidden in town). Changing behavior is not easy when you feel the result of the process will reduce your status and opportunities. Some people will just put Whiteout on their computer screen! Are we willing to take a look at the long term results of our resistance to change?
1 Comment | Business Growth, change, Technology | Tagged: Amish, change, changing behavior, creating value, dinosaur, long term results, resistance to change | Permalink
Posted by Ginger Dailey Wynn
