The Real Truth about Success: Getting Great Results When Things Aren’t That Great

April 10, 2009

How do we get great results?

By taking a look at the truth about success!

My keynote  presentations and training programs  are based on my company’s research of top performers (5,000 top-performing people of influence in 21 industries) and shows what the most successful people have in common. Recently, I created a summery of the core ideas I presented in a keynote for a client looking to provide something extra for attendees to take home. These same idea are examined in detail in my newest book “The Real Truth about Success” . 

The Real Truth about Success is based on Wynn Solutions’ research of top performers (5,000 top-performing people of influence in 21 industries) and shows what the most successful people have in common.

Dealing with difficult people is one of the true litmus tests of being influential. When you boil it down, if you criticize the ideas of the people you are dealing with, they are less likely to use your ideas; and if you make people feel important, then you and your agenda/ideas will be more important to them. We also have to learn the importance of our behavior reflecting on our skill level. Sometimes our behavior betrays our skill. If people do not like your behavior, they will consistently look for reasons not to trust or agree with you. It is possible to be right without making others feel people wrong. People do not choose what’s best; they choose what they are the most comfortable with whether it’s the best or not.

Another often-overlooked area of influence and teamwork is judgment. Top performers acknowledge and act on the concept that everyone knows something they do not. We can all learn from one another. Also, when confronted with bad ideas or information, an attitude of conciliation is the most effective approach. In other words, instead of saying “You’re wrong,” you can take a step back and calmly state, “I disagree with your approach (ideas) but am willing to listen.” This disarms the listener and creates a spirit of teamwork that will enhance the opportunity for productivity. You might also find you are more in agreement than previously thought. Furthermore, you might discover why the person you are speaking with is in fact incorrect, and you can forward the conversation from there. The amazing part of this tactic is that as you listen and gain agreement, you will see that they will start to change their story to match yours as a product of trust gained.

Top performers also understand the truth about trust. Our research shows that trust is built on the foundation of two things: compassion and competence. Data we have collected about effective communication styles clearly demonstrates that an overwhelming number of people responded well when they felt heard or listened to. If you make them feel heard and appreciated, as stated earlier, you and your agenda will be more important to them.

When you rob people of their uniqueness, you make one of the biggest communication mistakes there is. Don’t be dismissive if people say they’ve got a problem. Agree that their problem is valid, and they will be more accepting of your solutions – so accepting that they’re more likely to take accountability for those solutions. Agreement is the foundation of accountability. People are much more likely to be in agreement with those who have agreed with them first!

Another issue is dealing with people you don’t get along with very well. Many people think getting everyone to like each other is the key to success, but our research shows that how well you work with people you don’t get along with will define your greatness. You must be willing to look at your own behavior; if you have personality conflicts on a regular basis, you need to investigate your personality.

Also, top performers know everyone has the same basic agenda: We all want sincerity, value and prestige. Sincerity is simply a matter of making sure your sincerity matches the situation – are you being real? Value is about having several scenarios or solutions for addressing a single problem. People need to know you believe there is more than one way to do things. Prestige is about making people look good to others. Can you make them look smart in front of people they want to impress?

If people know you have all three of these attributes, they will listen intently to everything you say every time you speak. It’s the foundation of influence. But even as they listen, they might encounter the obstacle of believability: Some things might be true but might not be very believable. If people believe something strongly, they just look for reasons to prove the “truth” of what they already believe. So the key to getting people to change their beliefs or see things your way is to first show the similarities before calling attention to any differences.

What the most influential people have in common 

  • They can clearly explain value in about 20 seconds: The longer it takes you to explain value, the more people might believe you don’t have any. The key to having a cohesive team is making sure your ideas are perceived as valuable not just for project success, but valuable to them personally. You have to know what people value before you can influence them. You need to teach them to think, not just give them knowledge. You can do that by asking good questions such as these: Is there a question I did not ask you today that you think that I should have?
    Is there a difference between what you think is important about your job and what others think is important?
  • Their ideas are clear enough to follow: It does not matter how smart you are if no one knows what you’re talking about. Clarity, more than intelligence, is the foundation of success. It’s hard to clarify a team vision if it’s fuzzy. You can’t build a shared vision if everyone sees it differently. Your intelligence could cause you to lack tolerance for those who do not understand things the way you do. You could be labeled a poor communicator and lose your influence. You may need to simplify things a bit to be more effective. If the goal is to get everyone on the same page, you’ll want to make that page easier to read.
  •  They understand the issues between older and younger workers: Older workers will quickly attack what they see as a lack of work ethic in younger team members. They see young people who will quit their job to go on a ski trip! Younger workers see the older people as being inefficient and unable to multitask. When they ask a question of an older worker, they feel they get the history of the answer first. They also believe older workers don’t have an accurate grasp of technology. Younger people need to know that an understanding of how things worked in the past will help older team members embrace the new way. It’s hard to create a future without understanding the past. To lead people effectively, you need to know where they’ve been. Older people need to see that you value their experience and are willing to seek their counsel. Let their experience work for you! Older leaders need to give more consistent praise and use small goals and tight deadlines. Wishing someone were more like you is not an effective tactic. You have to manage people for who they are, not who you want them to be. Also, older leaders should remember that young people are not living in our times – we are living in theirs.
  •  They have fair partnerships: A fair partnership guarantees a team effort (lead by example). You have to be willing to do some of the things you’re asking others to do. You can stand your ground but you must show fairness. • They spend time with people who can position them to succeed: Leverage the relationships that will take you somewhere and minimize the time and effort you invest in those that won’t. Spend more time with productive people and create a culture of excellence.
  • They understand the power of gratitude: You attract better people, effort and respect when people know you are grateful.
  • Change is not the problem; it is resistance to change: Top performers know they must constantly grow and adapt to lead people (or themselves) in a successful direction. Action and adaptability create opportunity. Flexibility is the key to longterm success. Intelligence and skill are not enough to make most organizations view you as effective.
  • Success lives in you; you did not get it from a keynote speech or a book: All humans have the basic ingredients of success. That’s why we are the dominant species on the planet. Never forget your value! You have the ability to be influential if you implement practices that already have a good track record of success.

Customer Service: What People Remember

April 28, 2008

You can provide the information customers need and have a great reputation for service and quality, but how a customer feels about the conduct or attitude of the person they deal with when they need service is what they remember and repeat to others.

Studies show 1 person will tell 11 people about rude behavior and that 11 will tell 55, so 67 people hear about the behavior. If that happened 25 times in 5 years, that’s 1,675 people; that’s a small town that doesn’t like you.

Here are some great ways to improve how a customer feels about their experience with a customer service representative:

  • People are much more likely to agree with those who agree with them first! Customers want you to agree with them. The person asking questions is in control of the conversation. Get them talking about the issues, you can let them know you agree and have a recommendation
  • Leaders set the tone for customer service. If you have employees, they need to see you doing the things for customers that you are asking them to do. Leadership by example: You set the culture for your organization.
  • Great customer service reps don’t hold their customers too accountable. A customer may be 100% at fault and now need you to help them out of their problem. You have to make a decision to be responsible and accountable as much as you can be. You keep customers by being accountable. The number one complaint customers have is that the service providers hold them accountable for their problem and they feel like they are paying for it never to be their fault.

I ran across a great example on the “Love Them Up and Keep Them Forever” blog

Who’s to Blame and Does It Even Matter? « Love Them Up and Keep Them Forever™:

What I saw was a customer service person who felt that he was being blamed for the situation and didn’t have the skills to manage his emotions. He didn’t “get” that when a customer is upset, it’s never personal. It’s always about the customer’s relationship with the company, not with you as an individual. As a representative of the print shop, we all would have been much better off had he simply calmed me down with a quick “I’m sorry, ma’am, I’m working on this as quickly as I can. Do you need me to hold on to the order for you and you can come back later tonight?”

Check our programs and articles for more information

Customer service is dying and I’m not feeling so good myself
Customer service training programs
Customer service keynote programs


The Truth: Nobody Wants Customer Service!!

November 6, 2007

Customers don’t want service! Customers want things that don’t need any service. They want maintenance-free, self-contained solutions, whenever possible. On average, how do you think most people would rate service after the sale over the course of their lives? Do you really think they are looking for more of that? They want cars that don’t break down, systems that need no tweaking; and they may resent the time required to service their product, preferring instead to spend time making money, forwarding their cause or living life.

We tend to believe our customers want great service because we have solutions that require maintenance. In other words, we put customers in a position to need service. To be motivated, we need to believe that we have exactly what the customer wants. The truth is that the customer wants a permanent solution, and either we don’t want to provide it (for various reasons) or no permanent solution exists. If we have to provide service to customers who are not terribly thrilled about needing it, that service had better be fantastic. It’s like insisting that someone who doesn’t particularly care for hot dogs must eat one. You’d better serve one damn good hot dog or you’re in big trouble.

Mediocre service can be worse than no service in some cases. If we can solve customers’ problems before they know they have any, they will feel much better about their purchase but we will lose the opportunity to generate additional revenue and good will through all that customer service. We have to decide which has more value to the customer and to us.

Strategies to consider

  1. Offering training, spare parts or an organized, pre-set service program as part of the purchase price (or as a higher-priced add-on) may give you greater customer satisfaction and allow you to offer less service after the sale but give better results to the customer
  2. Get more deeply involved with customers at the point of sale and uncover more opportunities to help them succeed at a faster rate; and
  3. Help customers in a way that allows them to learn how to help themselves, proving that your solutions have more long-term value than those of your competitors and are worth the higher price tag.

 I realize that this view may not be for everyone; after all, one man’s business-growing customer service is another man’s expensive pain in the butt. But it’s important to find ways to help the customer while at the same time making sure we can stay in business long enough to actually provide that help. Organizations that are not profitable usually give poor service whether the customer wants it or not. So, the question is, what do your customers really want from you?

Customer Service Keynote Presentation


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